September 10, 2013 - "Antitrust Issues in the Mobile Payments Ecosphere" was the title of an address by Jonathan Rubin, managing member of Rubin PLLC, to the LSI Conference on Mobile Payments held recently in Washington, D.C.
"Mobile payments presents a great commercial opportunity for enhancements to the consumer-payee relationship bundled with payment," said Rubin. "Marketing in this context means best fulfilling the simultaneous needs of both sides of the market," the consumer and the payee. The winner in the mobile payment space will be the firm that optimally exploits the relationship.
The dispute last year between Verizon and Google regarding access by the Google Wallet app to the secure element and near field communications chip in Verizon's Samsung Galaxys was "not ripe, when no one can be sure what the technology will even be, whether NFC or QR or something else." Verizon, a founding member of ISIS along with AT&T and T-Mobile, is unlikely to find technological tie-out a viable, long-term strategy, Rubin said.
Rubin said "If and when antitrust problems arise they are likely to be in the form of parallel exclusion: incumbent gatekeepers will attempt to forestall the arrival of a competitive, two-sided market for payment relationships."
The slide presentation can be download from the link below, "Rubin Mobile Payments Presentation.pdf"
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